The Product Palette
2024
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Launched "The Product Palette" consultancy and mentorship for businesses and individuals.
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Started a new blog "The Product Palette" - sharing PM insights and best practices
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Joined ADPList as a Product Manager mentor
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Joined lablab.ai/next as a mentor to AI-driven startups
2022
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Took a few months off and spent a month in Thailand
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Started mentoring Product Managers and tech enthusiasts
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Decided to write a blog "Coffee-with-Tanya" exploring innovation, tech, business, culture, art, travel, history and well-being
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Joined Lunchclub platform
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Travelled to Paris to a Coldplay show! The best show of my life
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Joined Travelier to lead the product of a new business unit (API)
2020
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Covid times - transitioned to working fully remotely
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Read 30 books
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Started baking (a lot!)
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Joined masterclass.com and learned bunch of stuff
2018
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Finished "The art of building successful products" course and got certification from pmsphere
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Joined an early-stage blockchain startup to lead product development for a crypto cybersecurity platform
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Travelled to Vietnam and Cambodia for a month
2016
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Joined my first startup and fell in love - Rounds! A cool mobile social app for people to hang out together
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Stepped in as Project Manager for a month, which led to a permanent transition into the role after the company was acquired
2014
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Career switch! Hello Tech industry
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Joined Polycom as a Junior QA to the performance and load team
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Travelled with my family through the breathtaking Altai Mountains
2012
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Promoted to lead a team of analysts in BDi-Coface
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Travelled to Thailand
2010
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Joined BDi-Coface as a Credit Insurance Risk Analyst, evaluating creditworthiness of local firms for international clients
2008
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Spent a month traveling in Mexico
2006
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Interviewed for and landed the role of Personal Assistant to Shekel's CFO
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Started my B.A. in Economics and Management
2004
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Promoted to Commander, leading a team of 15 IDF soldiers in a classified telecommunications unit
2002
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Joined the IDF Digital & Data Unit in the classified Telecommunications Division, contributing to the secure operation of computerized and cyber systems
2025
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While building my own business, found my focus with working with SaaS companies in as a Growth Fractional Product Manager
2023
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Created my website! (you're here)
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Joined Guidde to lead an AI-driven product strategy and roadmap
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Finished Figma essentials and UX/UI courses
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Finished "Business driven product leadership" course and got cerfitication from from pmsphere
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Travelled to Barcelona to The Weekend conert with my mom!
2021
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Moved to lead the Growth squad in OpenWeb serving 800 publishers in the US and the UK
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Participated in a photoshoot for a campaign against the defacement of women’s images in public spaces
2019
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Joined OpenWeb as a PM to lead the conversation web product
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Built operational processes bewtwwen different stakeholders
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Travelled to Kazakhstan to visit my family
2017
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Officially started my first Product Manager role at Kik messenger after it acquired Rounds
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Participated in and managed the Kin ICO process, resulting in a $100M raise in Kin crypto tokens
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Landed as a PM lead of the infrastructure team (SDK)
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Got back drawing and sketching
2015
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Promoted to lead a innovative project - leading the QA teams in the US, India, China and Israel
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Got ITCB Foundation certification from ISTQB® - International Software Testing Qualifications Board
2013
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Visited breathtaking Santorini
2011
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Travelled across Europe: Spain, Bulgaria, and Italy
2009
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Got my B.A. in Economics and Management with major in Finance
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Lived in Tampa, Florida for six months
2007
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Traveled through and explored Northern Israel
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Entered the Tel Aviv nightlife scene as a publicist at a local bar
2005
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Joined Shekel Insurance Agency as a secretary in the Chairman chambers
2003
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Started teaching and guiding soldiers
My Journey
Some Facts
Platforms
Web, Extension
Mobile
API
Environments
SaaS
B2B
B2C
Industries
Gen-AI, Social
Video/Audio, Travel
Publishers, Ad-tech
Languages
English
Russian
Hebrew
My Story
A passionate product enthusiast who loves nothing more than unlocking the potential in both products and people!
As a Product Management mentor and consultant, I bring together twenty years of experience spanning technology and finance.
My journey in the tech industry has been anything but linear. It began in quality assurance, where I developed an eye for detail. From there, I navigated through project management, learning to orchestrate complex initiatives across both B2B and B2C sectors.
For the past ten years, I have been a Product Manager within the dynamic startup ecosystem, where agility and innovation are essential. During this time, I’ve developed skills in building roadmaps, OKRs, and processes with GTM and R&D teams, setting up KPIs, creating wireframes, enhancing user experiences, experimenting with hypotheses and features, and analyzing and optimizing products for success.
What sets me apart is my diverse cross-industry experience, working across sectors and companies of varying sizes.
Beyond work, I embrace a balanced approach to life through yoga, mindfulness, and reading. I express creativity through photography, sketching, and sharing insights via my blog and monthly newsletter.
Why The Product Palette?
Like an artist with their palette, I blend product strategy with creative thinking to craft unique solutions. The Product Palette brings an artistic vision to product management, transforming challenges into opportunities through a mix of innovation and strategic insight
